I’m a designer from Loughborough with a lifelong passion for the creative arts. Over time, I became fascinated by the science and psychology behind design, inspiring me to blend artistry with strategy to engage audiences more effectively.

Influenced by design icons like Alphonse Mucha, Saul Bass, and Paula Scher, and marketing innovators such as Seth Godin, Rory Sutherland, and Chris Do, I strive to create fresh, impactful design solutions that stand out.

Outside of design, I’m an avid gamer (Skyrim, Bioshock, Apex Legends, FIFA), enjoy cycling to stay fit, and have a diverse taste in music, from Fred Again & Daft Punk to Teddy Swims. As a loyal Chelsea fan, I never miss a match, and I’m passionate about cinema and TV series like The Penguin, The Bear, The Last of Us, and The Boys. I’m also inspired by vintage film posters and album cover art, appreciating their timeless visual appeal.