An exciting limited-time promotion to celebrate the 12 Days of Christmas! Each day, our customers received a unique gift. To add a fun twist and boost engagement, we shared riddles for everyone to solve and guess the gift before it was revealed. The fun spanned all our platforms: on our website, social media, through leaflets included with orders, and via video teasers.
12 Days of Christmas
The project needed a festive touch, so I started by seeking inspiration on platforms like Pinterest, Behance, and Google Images. Once I decided on a direction—a modern take on classic Dickens—I focused on creating the logo as the centerpiece. This involved selecting traditional serif fonts with personality and then refining and customizing the type to perfectly fit the theme.
After some thought, I decided to maintain the traditional theme in the colour selection, aiming to evoke a sense of childlike magical and nostalgia. While the red and gold palette is common and could easily become mundane, I ensured the visuals remained sharp and eye-catching by focusing on saturation and contrast.